What is a Roadmap?


By Jibility co-founder Chuen Seet


 
 

There are many different types of roadmap: strategic, product, technology, marketing and even career roadmaps.

A roadmap shows what is required to navigate from here to there by achieving a series of key outcomes along the way over a given timeframe. It’s a high-level description of the “What is required?” and “Why is it required?”, and provides contextual information for the detailed implementation planning, i.e. the “How to deliver?”.

Similar to a street map, the navigation path can be articulated as a set of turn-by-turn instructions, such as complete Initiative X followed by Y then Z, or as a visualization showing a line from X to Y then to Z.

 
 
Basic roadmap visualization template

Most roadmaps are presented as visualizations – like the example above – because these are much easier to digest and contextualize.

 
 

Typical Outcomes


 

Number 1

Strategic roadmaps set out initiatives that must be implemented to deliver capability changes in order to achieve strategic goals or intent.

See an example

 

Number 2

Product roadmaps plot a set of features or offerings that must be released to meet the organization’s vision and the customers’ expectations.

See an example

 

Number 3

Technology roadmaps show a set of applications, infrastructure or technical capabilities that must be implemented or upgraded to meet the organization’s future requirements.

See an example

 

Number 4

Marketing roadmaps comprise a set of events or campaigns that must be held to promote and achieve the organization’s sales and marketing goals.

See an example

 

Number 5

Career roadmaps lay out a set of skills that must be developed, or roles to aim for, in order to reach a personal goal.

See an example

 
 

Example Roadmaps


 
 

Strategic Roadmap Example


This example features three strategic themes: Customers & Growth, Products & Innovation, and Operational Efficiency. The strategic initiatives that the company must achieve in each year are along each theme.


Example of a strategic roadmap created in Jibility

 
 

Product Roadmap Example


In this example, the organization has a one-year roadmap to develop the user registration and subscription features of their product. These features correspond to transition of Product X from a single user file-based product to a multi-user and fully cloud product.


Example of a product roadmap created in Jibility
 
 

Technology Roadmap Example


This example shows an organization planning to transition their inhouse servers to the cloud and then to serverless solutions. In parallel with this transition, they will be implementing new data analytics and machine learning technologies.


Example of a technology roadmap created in Jibility
 
 

Marketing Roadmap Example


This example shows how a marketing function have roadmapped the next two years. In it, they have considered a new brand strategy and marketing plan to build a strong digital marketing capability, which will support their key sales channel: major international conferences.


Example of a marketing roadmap created in Jibility
 
 

Career Roadmap Example


In this final example, John is a Solution Architect with aspirations to be a Chief Technology Officer of a small organization in five years. John knows that his career progression is not just a matter of updating his technical skills, so he also accounts for the need to develop soft skills and promote his personal brand.


Example of a career roadmap created in Jibility
 


Jibility

An App for Building Roadmaps


The five examples above were all created using Jibility.

Jibility is a simple visual tool designed to make it quick and easy to build a roadmap. The app has been specifically designed to improve and accelerate the development of strategic roadmaps, but it also has the adaptability to be used for many other kinds of roadmap.

Sign up for Jibility


The Jibility App is a dedicated visual tool with pre-defined building blocks to assist you in building strategy roadmaps fast. Sign up for a free trial and see for yourself.

Jibility App

Sign up for Jibility


The Jibility App is a dedicated visual tool with pre-defined building blocks to assist you in building strategy roadmaps fast. Sign up for a free trial and see for yourself.


Download our free book


Jibility: Strategy Roadmaps Made Simple is your essential guide to the concepts, methods and techniques behind strategy roadmaps. Complete with lively case studies and examples, the book is an easy, engaging read – and best of all, it’s free.

Jibility Book

Download our free book


Jibility: Strategy Roadmaps Made Simple is your essential guide to the concepts, methods and techniques behind strategy roadmaps. Complete with lively case studies and examples, the book is an easy, engaging read – and best of all, it’s free.


Download our free strategy roadmap canvas


The Jibility Canvas is a template designed for creating simple strategy roadmaps by following six steps. The Jibility Canvas is free and available to download now.

Jibility Canvas

Download our free strategy roadmap canvas


The Jibility Canvas is a template designed for creating simple strategy roadmaps by following six steps. The Jibility Canvas is free and available to download now.