What is a Strategy Roadmap?

By Jibility co-founder Chuen Seet


So, you’ve worked hard and developed a strategy that articulates your organization’s vision, purpose, values and goals. Now you need to create an implementation plan to execute this strategy – but this is where many organizations hit a road block.

How do you ensure success as you translate your strategy into an execution plan?

The answer is a strategy roadmap.

A strategy roadmap bridges the gap between strategy and execution

A strategy roadmap is a bridge (or link) between strategy and execution. It visualizes the key outcomes that must be delivered over a particular time horizon in order to achieve the organization’s strategic vision.

Importantly, the outcomes on the strategy roadmap are substantiated by a clear understanding of which of the organization’s capabilities, gaps and priorities must be addressed.

 

What is the Difference between a Strategy Roadmap and a Plan?


A strategy roadmap describes the what and the why, and an execution plan describes the how.

A strategy roadmap is not a visual Gantt chart of activities with start dates and end dates. It describes what the organization must change, and why the changes are required, in order to achieve the strategic vision.

An execution plan describes how the organization will deliver the outcomes described in the strategy roadmap. Typically, an execution plan is represented in a Gantt chart with a specific timeframe, start and end dates, milestones, and resource allocation.


Strategy roadmap answers what and why

Why is a Strategy Roadmap so Important?


Some organizations jump straight from their strategy into execution or implementation planning.

Often, an execution plan is derived by getting a group of stakeholders together in a workshop to ‘generate’ a list of initiatives or activities with sticky notes on a wall. The workshop is usually facilitated with the key question being: ‘What initiatives or activities do we need to execute?’ From there, the people in the room simply dream up a list.

Later, most of these organizations start to question this method. Have we missed anything? How do we really know that this list of initiatives will deliver our strategy?

Essentially: they get lost.

A strategy roadmap is essential for staying on track

How is a Strategy Roadmap Created?


Establish a strategy roadmap method

Establish a Method

To reiterate: a good strategy roadmap articulates what must be changed, why it must be changed, and in what sequence the change should be carried out.

It can be a complex job, so the method you apply must be sound. We define the features of an ideal method here.

Essentially, the translation of a strategy to a strategy roadmap must be done in a structured and logical manner, ensuring there is clear linkage or substantiation of the strategy roadmap outcomes back to the strategic vision or intent.


The Capability-Based Planning Approach

One method of formulating and substantiating a good strategy roadmap is capability-based planning. This takes a holistic view of the organization to ensure that you have good coverage and understanding of the areas of change.

Capability-based planning will help you understand what capabilities exist; what capabilities are required in the future to meet the strategic vision; what changes are required; and the priority of these changes. The changes identified form the outcomes or initiatives which appear on your strategy roadmap.

Capability-based planning approach

How is a Strategy Roadmap Created?


Establish a Method

To reiterate: a good strategy roadmap articulates what must be changed, why it must be changed, and in what sequence the change should be carried out.

It can be a complex job, so the method you apply must be sound. We define the features of an ideal method here.

Essentially, the translation of a strategy to a strategy roadmap must be done in a structured and logical manner, ensuring there is clear linkage or substantiation of the strategy roadmap outcomes back to the strategic vision or intent.


The Capability-Based Planning Approach

One method of formulating and substantiating a good strategy roadmap is capability-based planning. This takes a holistic view of the organization to ensure that you have good coverage and understanding of the areas of change.

Capability-based planning will help you understand what capabilities exist; what capabilities are required in the future to meet the strategic vision; what changes are required; and the priority of these changes. The changes identified form the outcomes or initiatives which appear on your strategy roadmap.




The Jibility method for building strategy roadmaps

A Useful Tool…


We’ve developed a method for building strategy roadmaps called the ‘Jibility Steps’. This method comprises six steps, which are a simplification of the industry-recognized capability-based planning approach. You can experiment with this method by using our free canvas.

Our app (called Jibility) is a dedicated tool that guides the user through the six Jibility Steps and automates the process of creating a strategy roadmap. The app provides the user with pre-defined building blocks for faster and more agile delivery and maintenance of strategy roadmaps.

Sign up for Jibility


The Jibility App is a dedicated visual tool with pre-defined building blocks to assist you in building strategy roadmaps fast. Sign up for a free trial and see for yourself.

Jibility App

Sign up for Jibility


The Jibility App is a dedicated visual tool with pre-defined building blocks to assist you in building strategy roadmaps fast. Sign up for a free trial and see for yourself.


Download our free book


Jibility: Strategy Roadmaps Made Simple is your essential guide to the concepts, methods and techniques behind strategy roadmaps. Complete with lively case studies and examples, the book is an easy, engaging read – and best of all, it’s free.

Jibility Book

Download our free book


Jibility: Strategy Roadmaps Made Simple is your essential guide to the concepts, methods and techniques behind strategy roadmaps. Complete with lively case studies and examples, the book is an easy, engaging read – and best of all, it’s free.


Download our free strategy roadmap canvas


The Jibility Canvas is a template designed for creating simple strategy roadmaps by following six steps. The Jibility Canvas is free and available to download now.

Jibility Canvas

Download our free strategy roadmap canvas


The Jibility Canvas is a template designed for creating simple strategy roadmaps by following six steps. The Jibility Canvas is free and available to download now.